Client: iHeartRadio x Garnier
Project: Garnier Sales Meeting
Editing • VFX
PARTNER, ENGAGE, EXCITE
Client Need
Garnier Hair Care partnered with iHeartRadio as an official sponsor of the iHeart Music Festival in Las Vegas. Garnier needed to create a B2B sizzle reel that attracted brands who wanted to partner with Garnier to engage and appeal to a younger consumer.
The Solve
The CDF team took the marketing strategy and assets and created a storyboard to map out the creative direction. We then determined which segments of the event to use, created the graphic design elements and font treatment. After this was agreed upon we moved onto editing, dividing the video into two parts. The first part gives the viewer context about the event, the second segment shows the results of viewership and social engagement.