Client: L’Oreal
Project: Whole Blends Product Launch
Scripting • Production • Cinematography • Editing • VFX
Client Need
Excite and Motivate the sales team about the launch of Garnier Whole Blends in the US. This was the biggest new haircare launch since the original launch of Garnier Fructis.
The Solve
The CDF team created, produced and executed the story and concept around Senior Leadership, developing an inspirational video to motivate the sales team to make Whole Blends the biggest hair care launch ever. Giving the field confidence that everything was in place to make Whole Blends a $200M launch in year 1. We interviewed upper management and created a 2-3 minute video. Each clip showing different leaders interacting with the products or ingredients with doses of humor.
