Client: Dark and Lovely
Project: Style Chameleon
Pre-Production • Production • Cinematography • Editing • VFX
Client Need
DNL contacted us to do product videos and :15 social ads. They wanted to create assets for their Au Naturale product launch. This product line was important because it was DNL’s introduction to organic haircare made specifically for natural hair.
The Solve
The CDF team took the design brief the client provided and immediately started looking for potential locations that could add to the visual look of our models. We eventually found a carriage house in Brooklyn that worked very well. We worked heavily on matching the skin tones to our set. In showing the product line we showed 5 styles that could be created.
